Regal Theaters, the largest U.S. movie chain, will install 3D technology in an additional 1,500 auditoriums, bringing the total number of Regal screens equipped with the technology to more than 3,500, the exhibitor said Tuesday. The projection equipment is manufactured by Beverly Hills, CA-based RealD. Regal said that it was making the investment in 3D equipment to take advantage of the unprecedented number of 3D movies being released in coming months. Theaters charge a premium -- usually around $3.00 -- for movies shown in 3D and attract bigger crowds than theaters showing the same film the conventional way.
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